News

When pubs prepare for a major sporting event, the focus is often on the match itself. But what if the biggest commercial opportunity happens before the first whistle – and immediately after the final one? Our latest Innfinite data insight analysed customer behaviour across hundreds of UK venues during two major football fixtures. The findings reveal clear patterns in how customers interact with entertainment throughout a match day, from music requests and games to post-match

Whether it's entertainment systems, EPOS tills, or CCTV, every pub and bar owner faces the same question when upgrading their tech: should I buy outright, or rent? The answer depends on your circumstances, but for most independent venue operators, rental comes out ahead. Here's why. The Case for Renting Renting spreads the cost into manageable weekly payments rather than requiring a large upfront investment. For a pub running on tight margins, that cash flow difference can be

In today's competitive hospitality market, a great pint alone isn't always enough to keep customers choosing your venue over the one down the road. Entertainment is one of the most powerful tools you have to build loyalty, increase dwell time, and drive repeat visits. Here are five ideas worth considering. 1. Weekly Quiz Nights A consistent weekly quiz gives customers a reason to come back on the same night every week. Teams form, rivalries develop, and before long you've bui

Pub quiz nights are one of the most reliable ways to fill seats on a quiet midweek evening. Done right, they create loyal regulars, boost wet sales, and give your customers something to look forward to every week. Here's how to run one that keeps people coming back. 1. Pick the Right Night Tuesday and Wednesday evenings tend to work best. Weekends are already busy — a quiz gives you a midweek footfall boost when you need it most. Consistency is key: same night, same time, eve