The Hidden Opportunity Behind Live Sport: What Your Venue Could Be Missing
- helenarudd
- Jul 21
- 1 min read
When pubs prepare for a major sporting event, the focus is often on the match itself. But what if the biggest commercial opportunity happens before the first whistle – and immediately after the final one?
Our latest Innfinite data insight analysed customer behaviour across hundreds of UK venues during two major football fixtures. The findings reveal clear patterns in how customers interact with entertainment throughout a match day, from music requests and games to post-match engagement.
The results show that customer engagement peaks two hours before kick-off, drops dramatically as the match begins, and then surges again almost immediately after the final whistle. It also highlights which types of entertainment work best for sports crowds, helping venues maximise dwell time, spending and overall customer experience.
If you're looking to make your live sport events more profitable, this data provides practical insights you can put to work.
Read the full report: The Hidden Opportunity Behind Live Sport
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