Privacy Policy – Innstay

Last updated: 10 March 2026

Innstay is committed to protecting and respecting your privacy. This policy explains how we collect, use, store, and protect your personal information when you visit the Innstay website.

Innstay is part of The Rudd Group, a family-owned independent supplier of gaming machines, entertainment equipment and hospitality technology to the licensed trade.

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1. Who We Are

Innstay is a trading brand of The Rudd Group.

For the purposes of data protection law, The Rudd Group acts as the data controller for the personal information collected through the Innstay website.

If you have questions about this privacy policy or how we handle your data, you can contact us at:

Email: hello@theruddgroup.co.uk
Address: The Rudd Group, Hawthorn House, Brunswick Ind Estate, Newcastle, NE13 7BA, United Kingdom

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2. Information We Collect

We may collect and process the following types of information:

Information you provide directly

When you fill in forms on our website, contact us, or request information, we may collect:

• Name

• Company name

• Email address

• Telephone number

• Business address

• Any information included in your enquiry

Information collected automatically

When you use our website, we may automatically collect certain technical information, such as:

• IP address

• Browser type and version

• Device type

• Pages visited

• Time and date of visits

• Referring website

This information helps us improve the website and understand how visitors use our services.

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3. How We Use Your Information

We use your information for the following purposes:

• To respond to enquiries about Innstay products and services

• To provide information about hospitality technology solutions offered by The Rudd Group

• To improve our website and user experience

• To analyse website performance and visitor behaviour

• To maintain security and prevent misuse of the website

• To comply with legal or regulatory obligations

Where required by law, we rely on one of the following legal bases:

• Legitimate interests – responding to enquiries and improving our services

• Consent – where you have opted in to marketing communications

• Legal obligations – where required to comply with applicable law

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4. Marketing Communications

If you choose to receive updates from us, we may send information about:

• New Innstay features and technology

• Hospitality industry innovations

• Relevant products and services from The Rudd Group

You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

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5. Cookies

Our website may use cookies and similar technologies to:

• Ensure the website functions properly

• Analyse website traffic

• Improve user experience

Cookies are small text files stored on your device. You can manage or disable cookies through your browser settings.

View our separate Cookie Policy for further details.

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6. Sharing Your Information

We do not sell your personal data.

We may share your information with trusted service providers who help operate our website and business, such as:

• Website hosting providers

• Analytics providers

• IT support services

• Marketing platforms

These providers are required to keep your information secure and only use it for authorised purposes.

We may also disclose information if required by law or to protect our legal rights.

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7. Data Storage and Security

We take appropriate technical and organisational measures to protect your personal information from:

• Unauthorised access

• Loss or theft

• Misuse or alteration

Your information is stored securely and only accessible to authorised personnel.

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8. Data Retention

We only retain personal data for as long as necessary to fulfil the purposes for which it was collected, including:

• Responding to enquiries

• Providing services

• Meeting legal and regulatory requirements

When data is no longer required, it will be securely deleted or anonymised.

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9. Your Rights

Under UK data protection law, you have rights regarding your personal information, including:

• The right to access the data we hold about you

• The right to correct inaccurate information

• The right to request deletion of your data

• The right to restrict or object to processing

• The right to data portability

To exercise these rights, please contact us using the details below.

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10. Third-Party Websites

The Innstay website may contain links to external websites. We are not responsible for the privacy practices of these sites and encourage you to review their policies.

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11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business changes. Updates will be posted on this page with a revised "last updated" date.

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12. Contact Us

If you have any questions about this privacy policy or how your information is used, please contact:

The Rudd Group
Email: hello@theruddgroup.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly.